LightSync Pro or Syncific?
Both are built on the same patented broker architecture. They solve different problems with different delivery models. LightSync Pro is a self-hosted WordPress plugin you install and run on your own site. Syncific is a managed platform that distributes to any API that accepts uploads — native OAuth for major CMS platforms, HTTP API with presets for everything else.
Self-hosted WordPress Plugin
Free forever tier available. Pro+ unlocks AI intelligence and AVIF. Built for WordPress + Shopify workflows. Agency tier is 5 Pro+ licenses at a bulk discount.
Managed Distribution Platform
Distribute to any API that accepts uploads. Native OAuth for WordPress, Shopify, HubSpot, Contentful, and Webflow. Custom Destinations unlock 14 presets (Cloudinary, S3, R2, Bunny, Sanity, Strapi, Ghost, and more) plus any HTTP endpoint.
Quick Decision Helper
Three paths. Pick the one that fits your situation.
Most visitors can self-select from these three cards in under a minute. If you want the full feature breakdown, skip to the comparison table below.
Choose LightSync Pro
Self-hosted WordPress plugin
- You run one or two WordPress sites
- WordPress and Shopify are your only destinations
- You want a genuine free-forever option with Shopify included
- You prefer self-hosted tools you install and control
- You want AI Assistant, Hero Picker, AVIF, and GSC integration for $25/mo
- Your agency builds WordPress sites for clients and wants 5 Pro+ licenses at a bulk discount
Choose Syncific
Managed distribution platform
- You need to distribute to HubSpot, Contentful, or Webflow (all Syncific plans)
- You need Custom Destinations — 14 presets (Cloudinary, S3, R2, Bunny, Sanity, Strapi, Ghost, Bynder, etc.) plus any HTTP endpoint (Agency & Max)
- You need Google Drive or OneDrive as sources (Canva coming to both products upon API approval)
- You need Groups & Governance — bundle destinations, enforce rules, require approvals (Max only)
- You want to convert existing WordPress library images to AVIF/WebP (Library-wide Optimize)
- You need client workspace isolation — 10 workspaces on Agency, unlimited on Max
- You want zero-footprint destinations — nothing installed on receiving sites
- You need webhook notifications for external workflow triggers (all Syncific plans)
Consider Both
The complement play
- Your agency builds WordPress sites using LightSync Pro for clients, and needs Syncific for multi-CMS distribution across your own properties
- You start with LightSync Pro for a single site, then scale to Syncific as you add platforms or locations
- Different teams in your organization have different needs — creative ops wants Syncific, individual site managers want LightSync Pro
- Note: Each product maintains its own source connections — you'll connect Lightroom, Dropbox, Figma, etc. separately in each, but both benefit from the same patented broker architecture
Complete Feature Comparison
Every feature. Every plan. Side by side.
Six columns, full matrix. Both products share identical optimization, SEO, and security foundations — the differences show up in destinations, AI intelligence, scale features, and delivery model. Scroll horizontally on mobile.
| LightSync ProFree | LightSync ProPro+ | LightSync ProAgency | SyncificSolo | SyncificAgency | SyncificMax | |
|---|---|---|---|---|---|---|
| Monthly price | $0Free forever | $25$199/yr · save 33% | $85$699/yr · save 33% | $49$396/yr · save 33% | $149$1,188/yr · save 33% | $399$3,192/yr · save 33% |
| Free trial | Always free | 14 days | 14 days | 14 days | 14 days | 14 days |
| Delivery model | Self-hosted plugin | Self-hosted plugin | Self-hosted plugin | Managed platform | Managed platform | Managed platform |
| Sites & Destinations | ||||||
| WordPress sites | 1 | 1 | 55 independent Pro+ licenses | Counts toward 3 | Counts toward 15 | Unlimited |
| Shopify stores | 1 | 1 | 5Included in each license | Counts toward 3 | Counts toward 15 | Unlimited |
| HubSpot CMS | — | — | — | Counts toward 3 | Counts toward 15 | Unlimited |
| Contentful | — | — | — | Counts toward 3 | Counts toward 15 | Unlimited |
| Webflow | — | — | — | Counts toward 3 | Counts toward 15 | Unlimited |
| HTTP API destinationsPresets for popular platforms + custom endpoints for anything else | — | — | — | — | ✓ | ✓ |
| Add-on destinations | — | — | — | $10/mo or $100/yr each | $10/mo or $100/yr each | Unlimited (included) |
| Client workspacesIsolated environments per client | — | — | — | 1 | 10 | Unlimited |
| Zero-footprint destinations | ✓Shopify only | ✓Shopify only | ✓Shopify only | ✓All destinations | ✓All destinations | ✓All destinations |
| Sources | ||||||
| Adobe Lightroom & PhotoshopPhotoshop files shared to Lightroom are accessible via the Lightroom connection | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Figma | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dropbox | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shutterstock | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Generate (OpenRouter)Both products use OpenRouter · Syncific filters to the best image-generation models | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CanvaCode-complete · awaiting Canva public API approval | In review | In review | In review | In review | In review | In review |
| Google Drive | — | — | — | ✓ | ✓ | ✓ |
| OneDrive | — | — | — | ✓ | ✓ | ✓ |
| Unlimited albums & assets | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Optimization | ||||||
| WebP conversion | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AVIF optimization | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Non-destructive versioning | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| EXIF stripping | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multiple rendition sizes | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Configurable quality & dimensions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Library-wide optimizeConvert existing WordPress media library images to AVIF/WebP in-place | — | — | — | ✓WordPress only | ✓WordPress only | ✓WordPress only |
| In-place asset updatesSame URL preserved on re-sync · WordPress, Shopify, HubSpot, Contentful natively; presets for S3, R2, Cloudinary, Bunny, etc. | ✓WordPress only | ✓WordPress only | ✓WordPress only | ✓ | ✓ | ✓ |
| SEO & Metadata | ||||||
| SEO-friendly naming patterns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom alt text patterns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Auto alt text generation | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pattern tokens ({album}, {title}, {date}…) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Source metadata import | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sync & Automation | ||||||
| Manual sync | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scheduled sync | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Auto-sync when source changesDetects and syncs automatically | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Fetch-once distribution | — | — | — | ✓ | ✓ | ✓ |
| Parallel multi-destination push | — | — | — | ✓ | ✓ | ✓ |
| Per-source sync controlLightSync Pro: per-source cron schedules | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Groups & governanceBundle destinations, enforce rules (max size, formats, approvals, per-group autosync) | — | — | — | — | — | ✓ |
| ID-mapped update tracking | — | — | — | ✓ | ✓ | ✓ |
| AI Intelligence | ||||||
| AI image generation (OpenRouter) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reference image support (multimodal) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI version history | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI Assistant (MCP / Claude) | — | ✓ | ✓ | — | ✓ | ✓ |
| Library Mode | — | ✓ | ✓ | — | ✓ | ✓ |
| Task Builder | — | ✓ | ✓ | — | — | — |
| Hero Picker (AI image ranking) | — | ✓ | ✓ | — | ✓ | ✓ |
| AI scoring + A/B testing | — | ✓ | ✓ | — | ✓ | ✓ |
| Analytics & Reporting | ||||||
| Optimization analytics | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Performance analytics | — | ✓ | ✓ | — | ✓ | ✓ |
| Google Search Console integration | — | ✓ | ✓ | — | ✓ | ✓ |
| Weekly digest | ✓ | ✓ | ✓ | — | — | — |
| Downloadable monthly sync map report | — | — | — | — | ✓ | ✓ |
| Team & Access | ||||||
| Users included | 1 | 1 | 1 | 1 | 3 | Unlimited |
| Team roles & permissions | — | — | — | — | — | ✓ |
| Token-based site invites (no plugin) | — | — | — | ✓ | ✓ | ✓ |
| Centralized dashboard | — | — | — | ✓ | ✓ | ✓ |
| Priority support | — | — | ✓ | — | — | ✓ |
| Dedicated onboarding | — | — | — | — | — | ✓ |
| Integrations & Tools | ||||||
| Chrome Extension (Lightroom) | — | ✓ | ✓ | — | — | — |
| Native MCP server (Claude, Cursor) | — | ✓ | ✓ | — | ✓ | ✓ |
| Notification webhooksHMAC-signed events: asset.synced, sync.completed, autosync.ran, enrichment.completed, and more | — | — | — | ✓ | ✓ | ✓ |
| Public REST APIProgrammatic access to all core functions — destinations, sync map, activity, settings | — | — | — | ✓ | ✓ | ✓ |
| Custom rules | — | — | — | — | — | ✓ |
| Architecture & Security | ||||||
| Patented broker OAuth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AES-256 token encryption at rest | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Secrets never touch destination sites | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Swipe to compare all plans→
Syncific Agency & Max · Major Feature
14 presets. Plus anything else that accepts uploads.
Syncific Agency and Max unlock Custom Destinations — push assets to any platform with an HTTP upload endpoint. One-click presets cover 14 popular platforms, and a standards-compliant JSON payload with HMAC-SHA256 signing works with any API that accepts file uploads. In-place updates are supported where the platform allows it, preserving URLs on re-sync.
Cloudinary
AWS S3
Cloudflare R2
Bunny Storage
Supabase Storage
Vercel Blob
Firebase Storage
DigitalOcean Spaces
Sanity
Strapi
Ghost
Bynder
DatoCMS
Uploadcare
+ any custom HTTP endpoint
Can I Use Both?
Three common patterns our customers run.
Yes, many customers use both products — one on client sites, the other centrally. Each product maintains its own source connections (you'll connect Lightroom, Dropbox, Figma, etc. separately in each), but both run on the same patented broker architecture.
01
The Agency Pattern
Install LightSync Pro Agency on client WordPress sites you build — it's 5 Pro+ licenses at a bulk discount, each site managed independently. Run Syncific Agency centrally for your own operation, where you need one dashboard to distribute brand assets across your portfolio, partner sites, and multiple CMS platforms simultaneously.
02
The Grow-Into-It Pattern
Start on LightSync Pro Free with one WordPress site and a Shopify store. Upgrade to LightSync Pro+ when you need AI features or AVIF. Move to Syncific when you add HubSpot, Contentful, Webflow, or need more than five destinations.
03
The Creator Pattern
Use LightSync Pro+ on your personal WordPress portfolio for full control and lower cost. Use Syncific Solo to push your Lightroom catalog to a client's WordPress site, your Shopify print shop, and your agent's HubSpot page — three destinations, one workflow.
Still Deciding?
Match your situation to the right plan.
Use this as a gut check. If one of these lines fits, that's your starting point.
WordPress + Shopify only, no need for AI intelligence features
LightSync Pro Free · $0
Want AI Assistant, AVIF, Hero Picker, and GSC integration for WordPress + Shopify
LightSync Pro+ · $25/mo
Agency building WordPress sites for multiple clients
LightSync Pro Agency · $85/mo · 5 Pro+ licenses
Need any destination beyond WordPress and Shopify — HubSpot, Contentful, Webflow
Syncific Solo · $49/mo · 3 destinations
Need to distribute to Cloudinary, S3, R2, Bunny, Sanity, Strapi, Ghost, or any custom HTTP endpoint
Syncific Agency · $149/mo · Custom Destinations unlocked
Managing multiple clients with GSC intelligence, hero scores, and Claude AI (MCP)
Syncific Agency · $149/mo · 10 workspaces · 15 destinations
Need Groups & Governance, approval workflows, team roles, or unlimited scale (franchise, multi-brand, enterprise)
Syncific Max · $399/mo · unlimited everything
Both 14-day trials. Full features. No lock-in.
Start with whichever trial matches your situation. You can switch or add the other later — each product maintains its own source connections, but both run on the same patented broker architecture.
